In 2005, the year she was getting sober after decades of active alcoholism, our founder Mischa Martineau developed the concepts behind I AM WHO I SAY I AM. Five years later she published the I AM WHO I SAY I AM My Discovery Journal for teens. In 2018 she adapted the work for women in technology. After experiencing a year of homelessness in 2019, she went on to launch I AM WHO I SAY I AM.Global in 2022. She is the living embodiment of the creative application of this cognitive neuroscience-informed framework. Read her story.